Hilton announced that they are acquiring a majority controlling interest in Sydell Group including the NoMad Hotels Brand in order to expand the NoMad Hotels brand from its existing London location, to high-end markets around the globe.

This is intended to expand Hilton’s presence in the luxury lifestyle space and Hilton’s NoMad brand will compete with brands like EDITION, Thompson, Viceroy and Pendry.

While there is currently only one NoMad hotel, the NoMad London, Hilton states that 10 properties are already in advanced stages of discussion and our sources tell us two of the first announcements will be the NoMad Vienna and NoMad Nashville. Hilton hopes to grow this portfolio to as many as 100 properties. Hilton suggests that the NoMad London property “offers a ready-made platform for expansion in markets worldwide.”

Hilton describes the NoMad brand aestheitc will be to provide guests with a residential feel in some of the world's most desirable neighborhoods, per the company announcement. Expect a mix of "grand and intimate," "classic and playful" and "fun and elegant”.

We’re a big fan of the NoMad London (see our review from November of 2023). And we already have a return stay planned later this year. NoMad London is also part of our Travel Luxuriously Collection.

And when you book NoMad Hotels including the NoMad London with Live Luxe Travel Co., you’ll receive extra benefits like complimentary breakfast each day, a food & beverage credit, room upgrade if available and more.